Wella Koleston Perfect 7/0 Medium Blonde/Natural Permanent 2 oz.

Wella Koleston Perfect 7/0 Medium Blonde/Natural is a core blonde shade in the Pure Naturals family, designed for clean, balanced medium blonde results—not too warm, not too ashy.

What it is

• Shade: 7/0 (Medium Blonde / Natural)
• Type: Permanent creme hair color (2 oz)
• Tone family: Neutral / Natural
• Level: True medium blonde

Key features

• Up to 100% gray coverage with rich, even results
• ME+ dye technology → helps reduce risk of developing new dye allergies
• Metal Purifier technology → helps protect hair from metal-induced damage
• Balanced, true-to-tone color with natural depth and shine
• Up to ~5 levels of lift depending on developer choice
• 1:1 mixing ratio for easy formulation

How pros use 7/0

• Natural blonde clients wanting a balanced, neutral tone
• Gray coverage without overly warm or ashy results
• Base color for blonding services before toning
• Bridging shade between dark blonde (6/0) and lighter blondes (8/0+)

Formulation basics

• Mixing ratio: 1:1 with Welloxon developer
• Developer choice:
  • 10 Vol → deposit / deepen tone
  • 20 Vol → gray coverage + slight lift
  • 30 Vol → more lift on virgin hair
• Lift: Moderate depending on developer and starting level

Pro insight

7/0 is your “true neutral blonde” staple:

• Lighter and brighter than 6/0, but still natural—not icy or golden
• Leaves a clean, balanced base for toning (ash, beige, violet, etc.)
• One of the most versatile shades for both coverage and blonding workflows

Quick shade comparison

• 6/0 → dark blonde (deeper, softer)
• 7/0 → medium blonde (balanced, natural)
• 8/0 → light blonde (brighter, more lifted)