Wella Koleston Perfect 44/0 Intense Medium Brown/Natural is part of the Pure Naturals Intense series, formulated to give deeper, more saturated medium brown results compared to standard 4/0.
What it is
Shade: 44/0 (Intense Medium Brown / Natural)
Type: Permanent creme hair color (2 oz)
Tone family: Neutral with increased pigment density
Level: Medium brown with enhanced depth and richness
Key features
Up to 100% gray coverage with strong, even results
ME+ dye technology → helps reduce risk of developing new dye allergies
Metal Purifier technology → helps protect hair from metal-related damage during coloring
Richer, more saturated color payoff vs standard naturals like 4/0
True-to-tone, high-shine results with balanced depth
How pros use 44/0
This is your “intensified medium brown”:
For stronger gray coverage when 4/0 feels too soft
Creating deeper, richer brunette results with more longevity
Lowlighting or adding depth to lighter browns
Boosting formulas that need extra saturation and staying power
Formulation basics
Mixing ratio: 1:1 with Welloxon developer
Developer choice:
10 Vol → maximum deposit / deeper result
20 Vol → gray coverage + slight lift
Lift: Minimal (deposit-focused shade)
Pro insight
44/0 is essentially 4/0 with more punch:
Same neutral base, but heavier pigment load
Better for resistant gray or coarse hair
Gives a richer, more dimensional medium brown instead of a softer finish
Quick shade comparison
3/0 → dark brown (deeper)
4/0 → standard medium brown
44/0 → intense medium brown (richer + more saturated)
