Alleyoop 11th Hour Plum Up Eyeshadow & Liner Stick

The Alleyoop 11th Hour Plum Up Eyeshadow & Liner Stick is a creamy, cream-to-powder eye stick designed for quick one-and-done looks. The “Plum Up” shade is a shimmer plum/amethyst tone that works well for everyday wear or smoky evening looks. It’s marketed as waterproof, crease-proof, and long-wearing for 11–13+ hours.

Key features:

• Creamy glide-on texture that sets to a soft powder finish
• Can be used as both shadow and liner
• Waterproof, smudge-proof, and crease-resistant
• Vegan and cruelty-free
• Includes a built-in sharpener on some versions

The shade “Plum Up” is especially flattering on:

• Green or hazel eyes (brings out warmth)
• Brown eyes for a richer contrast
• Cooler-toned makeup looks

If you like easy eye makeup products, this type of stick is great for:

• Quick application with fingers
• Travel makeup bags
• Mature lids because it avoids heavy powder fallout
• Long wear without primer

How to Use:

1. Apply directly to eyelids or along the lash line.
2. Blend quickly with your fingertip or a brush before it sets.
3. Wear alone for an easy wash of color or layer for a more dramatic look.
4. Use the pointed tip to line the eyes for added definition.
5. Let set for long-lasting, smudge-resistant wear.