Work hard, play harder. Hard Up Hard Holding Gel works on all hair types for a maximum high hold finish and humidity resistance that lasts up to 48 hours. This flake-free formula tames frizz and flyaways while creating the appearance of thicker hair. Sculpt, mold or form hair into your desired style with a long-lasting shine finish.

Pro Tip: Unlike most other firm hold gels, Hard Up will maintain a strong hold that won’t breakdown throughout the day.