Discover the revolutionary world of Sweet Hair Professional, a brand dedicated to creating innovative and highly-customizable products for hair professionals and their customers. Founded in 2011 by expert stylists and chemists, Sweet Hair aims to redefine haircare with cutting-edge solutions. One of their standout creations is The First Shampoo, the world's first smoothing shampoo. This formaldehyde-free formula works within the hair's cortex layer, providing an immediate smoothing effect through a unique blend of five amino acids and heat. Experience up to 22 applications in one bottle, compatible with all chemicals, and enjoy the freedom of a blowout without harsh chemicals. Unlock the potential for increased profit with Sweet Hair's exceptional offerings for your salon.