{"product_id":"wella-koleston-perfect-0-66-intense-violet-permanent-2-oz","title":"Wella Koleston Perfect 0\/66 Intense Violet Permanent 2 oz.","description":"\u003cp data-start=\"45\" data-end=\"250\"\u003e\u003cstrong data-start=\"45\" data-end=\"91\"\u003eWella Koleston Perfect 0\/66 Intense Violet\u003c\/strong\u003e is a \u003cstrong data-start=\"97\" data-end=\"133\"\u003eprofessional “Special Mix” shade\u003c\/strong\u003e—meaning it’s designed to \u003cem data-start=\"159\" data-end=\"191\"\u003eboost, intensify, or customize\u003c\/em\u003e other hair colors rather than be used alone in most cases.\u003c\/p\u003e\n\u003ch3 data-section-id=\"qxmwqz\" data-start=\"252\" data-end=\"266\"\u003eWhat it is\u003c\/h3\u003e\n\u003cul data-start=\"267\" data-end=\"492\"\u003e\n\u003cli data-section-id=\"yqe88k\" data-start=\"267\" data-end=\"301\"\u003e\n\u003cstrong data-start=\"269\" data-end=\"279\"\u003eShade:\u003c\/strong\u003e 0\/66 (Intense Violet)\u003c\/li\u003e\n\u003cli data-section-id=\"1n8bbwj\" data-start=\"302\" data-end=\"352\"\u003e\n\u003cstrong data-start=\"304\" data-end=\"313\"\u003eType:\u003c\/strong\u003e Permanent creme hair color (2 oz tube)\u003c\/li\u003e\n\u003cli data-section-id=\"18ynb3e\" data-start=\"353\" data-end=\"394\"\u003e\n\u003cstrong data-start=\"355\" data-end=\"368\"\u003eCategory:\u003c\/strong\u003e Special Mix \/ intensifier\u003c\/li\u003e\n\u003cli data-section-id=\"15hznxe\" data-start=\"395\" data-end=\"492\"\u003e\n\u003cstrong data-start=\"397\" data-end=\"405\"\u003eUse:\u003c\/strong\u003e Enhancing violet tones, neutralizing unwanted warmth, or creating bold fashion results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"16zyfva\" data-start=\"494\" data-end=\"510\"\u003eKey features\u003c\/h3\u003e\n\u003cul data-start=\"511\" data-end=\"1084\"\u003e\n\u003cli data-section-id=\"1vhc6zr\" data-start=\"511\" data-end=\"657\"\u003e\n\u003cstrong data-start=\"513\" data-end=\"535\"\u003eME+ dye technology\u003c\/strong\u003e → helps reduce risk of developing new dye allergies while maintaining performance \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1xssy34\" data-start=\"658\" data-end=\"779\"\u003e\n\u003cstrong data-start=\"660\" data-end=\"689\"\u003eMetal Purifier technology\u003c\/strong\u003e → helps prevent damage from metal buildup in hair \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"anb7ju\" data-start=\"780\" data-end=\"881\"\u003e\n\u003cstrong data-start=\"782\" data-end=\"810\"\u003eUp to 100% gray coverage\u003c\/strong\u003e when used in full formulations \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1tdu7oy\" data-start=\"882\" data-end=\"985\"\u003e\n\u003cstrong data-start=\"884\" data-end=\"915\"\u003eTrue-to-tone, vibrant color\u003c\/strong\u003e with balanced shine and depth \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"137u1rg\" data-start=\"986\" data-end=\"1084\"\u003e\n\u003cstrong data-start=\"988\" data-end=\"1008\"\u003e1:1 mixing ratio\u003c\/strong\u003e with developer (typically Welloxon) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"15zonq3\" data-start=\"1086\" data-end=\"1117\"\u003eHow pros typically use 0\/66\u003c\/h3\u003e\n\u003cul data-start=\"1118\" data-end=\"1399\"\u003e\n\u003cli data-section-id=\"e0xxrp\" data-start=\"1118\" data-end=\"1180\"\u003eAdd a small amount to formulas to \u003cstrong data-start=\"1154\" data-end=\"1180\"\u003eintensify violet tones\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"wf07oa\" data-start=\"1181\" data-end=\"1229\"\u003eUse to \u003cstrong data-start=\"1190\" data-end=\"1229\"\u003ecounteract yellow\/orange brassiness\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1746188\" data-start=\"1230\" data-end=\"1301\"\u003eBlend into fashion colors for \u003cstrong data-start=\"1262\" data-end=\"1301\"\u003ecustom purple or cool-toned results\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"ewje71\" data-start=\"1302\" data-end=\"1399\"\u003eNot usually applied alone unless aiming for a \u003cstrong data-start=\"1350\" data-end=\"1399\"\u003every bold violet effect on pre-lightened hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1516\" data-end=\"1519\"\u003e\n\u003ch3 data-section-id=\"1njgtwj\" data-start=\"1521\" data-end=\"1538\"\u003eQuick pro tip\u003c\/h3\u003e\n\u003cp data-start=\"1539\" data-end=\"1561\"\u003eIf you’re formulating:\u003c\/p\u003e\n\u003cul data-start=\"1562\" data-end=\"1695\"\u003e\n\u003cli data-section-id=\"zum88u\" data-start=\"1562\" data-end=\"1638\"\u003eStart with \u003cstrong data-start=\"1575\" data-end=\"1598\"\u003e¼ to ½ inch of 0\/66\u003c\/strong\u003e per 30g color for subtle violet boost\u003c\/li\u003e\n\u003cli data-section-id=\"1ht2v8i\" data-start=\"1639\" data-end=\"1695\"\u003eIncrease gradually—this shade is \u003cstrong data-start=\"1674\" data-end=\"1695\"\u003every concentrated\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PinkPro Beauty Supply","offers":[{"title":"Default Title","offer_id":54062424555804,"sku":"167399","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0580\/5084\/files\/520Wx520H-Wella-Koleston-Perfect-0-66-Intense-Violet-Permanent-2-oz-01.webp?v=1776974500","url":"https:\/\/pinkprobeauty.com\/products\/wella-koleston-perfect-0-66-intense-violet-permanent-2-oz","provider":"PinkPro Beauty Supply","version":"1.0","type":"link"}