{"product_id":"wella-koleston-perfect-77-0-intense-medium-blonde-natural-permanent-2-oz","title":"Wella Koleston Perfect 77\/0 Intense Medium Blonde\/Natural Permanent 2 oz.","description":"\u003cp data-start=\"45\" data-end=\"205\"\u003e\u003cstrong data-start=\"45\" data-end=\"76\"\u003eWella Koleston Perfect 77\/0\u003c\/strong\u003e is a \u003cstrong data-start=\"82\" data-end=\"125\"\u003eprofessional permanent cream hair color\u003c\/strong\u003e designed to deliver a rich, natural-looking medium blonde with depth and shine.\u003c\/p\u003e\n\u003ch3 data-section-id=\"m039v\" data-start=\"207\" data-end=\"222\"\u003eKey Details\u003c\/h3\u003e\n\u003cul data-start=\"223\" data-end=\"763\"\u003e\n\u003cli data-section-id=\"1h53unc\" data-start=\"223\" data-end=\"276\"\u003e\n\u003cstrong data-start=\"225\" data-end=\"235\"\u003eShade:\u003c\/strong\u003e 77\/0 = \u003cem data-start=\"243\" data-end=\"276\"\u003eIntense Medium Blonde \/ Natural\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"883dn7\" data-start=\"277\" data-end=\"315\"\u003e\n\u003cstrong data-start=\"279\" data-end=\"288\"\u003eSize:\u003c\/strong\u003e 2 oz (standard salon tube)\u003c\/li\u003e\n\u003cli data-section-id=\"av1atp\" data-start=\"316\" data-end=\"343\"\u003e\n\u003cstrong data-start=\"318\" data-end=\"327\"\u003eType:\u003c\/strong\u003e Permanent color\u003c\/li\u003e\n\u003cli data-section-id=\"1ny0h3c\" data-start=\"344\" data-end=\"428\"\u003e\n\u003cstrong data-start=\"346\" data-end=\"359\"\u003eCoverage:\u003c\/strong\u003e Up to \u003cstrong data-start=\"366\" data-end=\"388\"\u003e100% gray coverage\u003c\/strong\u003e \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"inm8ss\" data-start=\"429\" data-end=\"658\"\u003e\n\u003cstrong data-start=\"431\" data-end=\"446\"\u003eTechnology:\u003c\/strong\u003e\n\u003cul data-start=\"451\" data-end=\"658\"\u003e\n\u003cli data-section-id=\"1r2nzo2\" data-start=\"451\" data-end=\"548\"\u003e\n\u003cstrong data-start=\"453\" data-end=\"471\"\u003eME+ dye system\u003c\/strong\u003e for more precise, true-to-tone color \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"g2xvai\" data-start=\"551\" data-end=\"658\"\u003e\n\u003cstrong data-start=\"553\" data-end=\"571\"\u003eMetal Purifier\u003c\/strong\u003e helps reduce damage from metal buildup in hair \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"u6200i\" data-start=\"659\" data-end=\"763\"\u003e\n\u003cstrong data-start=\"661\" data-end=\"673\"\u003eResults:\u003c\/strong\u003e Even, balanced color with natural depth and shine \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"18o99eo\" data-start=\"765\" data-end=\"784\"\u003eWhy Pros Use It\u003c\/h3\u003e\n\u003cul data-start=\"785\" data-end=\"996\"\u003e\n\u003cli data-section-id=\"10t1514\" data-start=\"785\" data-end=\"853\"\u003eConsistent, predictable color results (great for formulation work)\u003c\/li\u003e\n\u003cli data-section-id=\"lkhzpi\" data-start=\"854\" data-end=\"903\"\u003eSmooth, creamy consistency for easy application\u003c\/li\u003e\n\u003cli data-section-id=\"ser5gf\" data-start=\"904\" data-end=\"996\"\u003eLong-lasting tone that stays true between services \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"vkv2sl\" data-start=\"998\" data-end=\"1030\"\u003eUsage Notes (Salon Standard)\u003c\/h3\u003e\n\u003cul data-start=\"1031\" data-end=\"1353\"\u003e\n\u003cli data-section-id=\"1wzopsi\" data-start=\"1031\" data-end=\"1143\"\u003e\n\u003cstrong data-start=\"1033\" data-end=\"1047\"\u003eMix ratio:\u003c\/strong\u003e typically 1:1 with Welloxon developer (sold separately) \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1csms2\" data-start=\"1144\" data-end=\"1242\"\u003eCan lift up to ~5 levels depending on developer strength \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"3h6clu\" data-start=\"1243\" data-end=\"1353\"\u003eIdeal for:\n\u003cul data-start=\"1258\" data-end=\"1353\"\u003e\n\u003cli data-section-id=\"is5o2s\" data-start=\"1258\" data-end=\"1275\"\u003eNatural blondes\u003c\/li\u003e\n\u003cli data-section-id=\"1xyl275\" data-start=\"1278\" data-end=\"1301\"\u003eGray coverage clients\u003c\/li\u003e\n\u003cli data-section-id=\"1o3pofo\" data-start=\"1304\" data-end=\"1353\"\u003eNeutral base formulas (no strong warmth or ash)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"fmvcil\" data-start=\"1355\" data-end=\"1372\"\u003eColor Insight\u003c\/h3\u003e\n\u003cp data-start=\"1373\" data-end=\"1443\"\u003e“77\/0” sits in the \u003cstrong data-start=\"1392\" data-end=\"1433\"\u003edouble natural\/intense natural family\u003c\/strong\u003e, meaning:\u003c\/p\u003e\n\u003cul data-start=\"1444\" data-end=\"1585\"\u003e\n\u003cli data-section-id=\"1kta11y\" data-start=\"1444\" data-end=\"1485\"\u003eMore pigment load than a standard 7\/0\u003c\/li\u003e\n\u003cli data-section-id=\"1twwflw\" data-start=\"1486\" data-end=\"1517\"\u003eStronger coverage and depth\u003c\/li\u003e\n\u003cli data-section-id=\"1p34f70\" data-start=\"1518\" data-end=\"1585\"\u003eGreat for resistant gray or when you want a fuller, richer blonde\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PinkPro Beauty Supply","offers":[{"title":"Default Title","offer_id":54066388173084,"sku":"167396","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0781\/0580\/5084\/files\/520Wx520H-Wella-Koleston-Perfect-77-0-Intense-Medium-Blonde-Natural-Permanent-2-oz-01.webp?v=1777041171","url":"https:\/\/pinkprobeauty.com\/es\/products\/wella-koleston-perfect-77-0-intense-medium-blonde-natural-permanent-2-oz","provider":"PinkPro Beauty Supply","version":"1.0","type":"link"}