Wella Koleston Perfect 77/0 is a professional permanent cream hair color designed to deliver a rich, natural-looking medium blonde with depth and shine.

Key Details

• Shade: 77/0 = Intense Medium Blonde / Natural
• Size: 2 oz (standard salon tube)
• Type: Permanent color
• Coverage: Up to 100% gray coverage
• Technology:
  • ME+ dye system for more precise, true-to-tone color
  • Metal Purifier helps reduce damage from metal buildup in hair
• Results: Even, balanced color with natural depth and shine

Why Pros Use It

• Consistent, predictable color results (great for formulation work)
• Smooth, creamy consistency for easy application
• Long-lasting tone that stays true between services

Usage Notes (Salon Standard)

• Mix ratio: typically 1:1 with Welloxon developer (sold separately)
• Can lift up to ~5 levels depending on developer strength
• Ideal for:
  • Natural blondes
  • Gray coverage clients
  • Neutral base formulas (no strong warmth or ash)

Color Insight

“77/0” sits in the double natural/intense natural family, meaning:

• More pigment load than a standard 7/0
• Stronger coverage and depth
• Great for resistant gray or when you want a fuller, richer blonde