Wella Koleston Perfect 2/0 Darkest Brown/Natural is part of the Pure Naturals family, designed to create deep, rich brunette results with balanced, natural tone—no excessive warmth or ash.

What it is

• Shade: 2/0 (Darkest Brown / Natural)
• Type: Permanent creme hair color (2 oz)
• Tone family: Neutral / Natural
• Level: Very deep brunette (near-black depth with softer finish than true black)

Key features

• Up to 100% gray coverage with even, natural-looking results
• ME+ dye technology → helps reduce risk of developing new dye allergies while maintaining performance
• Metal Purifier technology → helps protect hair from damage caused by metal buildup
• True-to-tone, fade-resistant color with rich depth and shine
• Professional-grade cream formula for smooth, controlled application

How pros use 2/0

• For deep brunette or near-black results without going flat black
• Gray coverage clients wanting a natural, soft finish
• Root touch-ups on dark bases (levels 2–3)
• To add depth or lowlight lighter brunettes

Formulation basics

• Mixing ratio: 1:1 with Welloxon developer
• Developer choice:
  • 10 Vol → deposit only / darker results
  • 20 Vol → gray coverage + slight lift
• Lift: Minimal (primarily deposit-focused shade)

Pro insight

2/0 is your “soft black alternative”:

• Deeper than most browns but more natural-looking than 1/0 black
• Great when clients want rich, dimensional darkness—not harsh or inky
• Works well for filling or repigmenting before going darker