A professional purple toning shampoo designed to neutralize yellow tones, brighten blonde and gray hair, and maintain clean, cool results.

Key features

• Brass control: Neutralizes unwanted yellow tones in blonde, platinum, gray, and silver hair
• Smart pigment technology: Helps prevent over-depositing violet (no muddy or overly purple results)
• Brightening formula: Boosts clarity and shine for a cleaner blonde finish
• Gentle cleansing: Suitable for everyday use without over-drying
• Moisture support: Contains wheat protein plus honey and citrus extracts to hydrate and enhance color

Why pros like it

• Reliable toning without over-toning (huge for retail clients)
• Great maintenance shampoo between salon visits
• Keeps blondes bright + cool without turning dull or ashy
• Works on natural + color-treated hair

How to use

• Apply to wet hair
• Massage into a rich lather
• Leave on briefly (longer = more toning)
• Rinse thoroughly and repeat if needed

Best for

• Blonde, platinum, gray, or silver hair
• Clients dealing with yellow or brassy tones
• Maintaining cool-toned blondes between services
• Everyday use with gentle toning + shine boost