A professional permanent cream hair color in a Natural Cool Ultra Light Blonde (10.000NC) shade—designed for achieving maximum lift and the lightest blonde results while maintaining tone control.

Key features

• Shade: 10.000NC – Ultra Light Blonde (neutral-cool tone)
• Size: 3.4 oz salon tube
• Technology: Micro Pure Pigment Technology for deep penetration and long-lasting results
• Conditioning system: Advanced Marine Therapy smooths, strengthens, and evens porosity
• Coverage: Provides strong gray coverage with high-lift capability
• Finish: Bright, luminous blonde with reflective shine

Why pros like it

• Maximum lift blonde: Gets you into platinum/ultra-light territory without excessive warmth
• Clean tone control: Neutral-cool base helps minimize yellow/orange brass
• High clarity results: Bright, translucent blonde vs dull or muddy lift
• Intermixable: Fully customizable within the Deepshine system

How to use

• Mix with RUSK Shine Enhancing Cream Developer
  • Typically 1:1.5 to 1:2 depending on lift needed
• Apply to dry hair
• Process 30–45 minutes (monitor for lift level)
• Rinse, shampoo, and condition

Best for

• Clients wanting ultra-light blonde or near-platinum results
• High-lift blonding services without bleach (where applicable)
• Brightening from dark blonde/light brown to the lightest levels
• Creating a clean base for toning
• 10.000NC Ultra Light Blonde → maximum lift / platinum-ready