A professional permanent cream hair color in an Intense Blue Black (1.10BB) shade—designed for ultra-deep, cool-toned black with a blue reflect for added richness and shine.

Key features

• Shade: 1.10BB – Intense Blue Black (cool, blue-based black)
• Size: 3.4 oz salon tube
• Technology: Micro Pure Pigment Technology for deep penetration and long-lasting color
• Conditioning system: Advanced Marine Therapy helps smooth, strengthen, and even porosity
• Coverage: Up to 100% gray coverage with rich, saturated pigment
• Finish: High-gloss, reflective shine with intense depth

Why pros like it

• Blue-black intensity: Adds a cool blue reflect vs flat black—looks richer and glossier
• Ultra-deep payoff: One of the darkest, most saturated shades in the line
• Tone control: Helps neutralize warmth/red undertones in darker hair
• Intermixable: Works within the full Deepshine system for custom formulations

How to use

• Mix with RUSK Shine Enhancing Cream Developer
  • Standard ratio: 1:1.5 to 1:2
• Apply to dry hair
• Process 30–45 minutes
• Rinse, shampoo, and condition

Best for

• Clients wanting a cool, high-shine black
• Eliminating red/orange undertones in dark hair
• Creating glossy blue-black finishes (super popular in salons)
• Gray coverage with dramatic depth
• 1.10BB Intense Blue Black → cooler, glossier, more dramatic black