A professional permanent cream hair color in a Natural Cool (NC) Black shade, designed for deep, true black results with a cooler tone (no unwanted warmth).

Key features

• Shade: 1.000NC – Natural Cool Black (neutral-cool base)
• Size: 3.4 oz standard salon tube
• Technology: Micro Pure Pigment Technology for deeper penetration and long-lasting color
• Conditioning system: Advanced Marine Therapy helps smooth, strengthen, and even porosity
• Coverage: Up to 100% gray coverage
• Finish: High shine with silky, even results

Why pros like it

• True black tone: The NC base keeps the color from going too warm or muddy
• Consistent results: Even saturation from root to ends
• Intermixable: Works within the full Deepshine system for custom formulations
• Conditioning color: Leaves hair feeling healthier vs. traditional permanent dyes

How to use

• Mix with RUSK Shine Enhancing Cream Developer
  • Typically 1:1.5 for standard color
• Apply to dry hair
• Process 30–45 minutes depending on desired deposit
• Rinse, shampoo, and condition

Best for

• Solid, rich black coverage
• Gray coverage with a cool/neutral finish