A professional permanent cream hair color designed to deliver intense, high-impact red tones with salon-quality performance.

Key features

• Shade: 6.66RR – Intense Brilliant Red (double red reflect for extra vibrancy)
• Size: 3.4 oz tube (standard professional size)
• Technology: Micro Pure Pigment Technology for deep color penetration
• Conditioning system: Advanced Marine Therapy helps smooth and strengthen hair
• Coverage: Up to 100% gray coverage
• Finish: High shine, silky, and even results

Why pros like it

• Super vibrant reds: The “.66RR” tone is extra concentrated, making it ideal for bold fashion reds or boosting warmth in formulations
• Intermixable: Works within the full Deepshine system for custom color creation
• Reliable results: Consistent saturation and long-lasting color payoff

How to use

• Mix with RUSK Deepshine developer (volume depends on lift/deposit goals)
• Apply to dry hair
• Process according to desired result (typically ~30–45 minutes)
• Rinse, shampoo, and condition

Best for

• Clients wanting bold, vivid red tones
• Gray coverage with a fashion-forward finish
• Adding intense red reflect to formulas