Wella Koleston Perfect 12/0 Special Blonde/Natural is part of the Special Blonde series, formulated for maximum lift and clean, neutral blonde results on darker natural bases.

What it is

• Shade: 12/0 (Special Blonde / Natural)
• Type: Permanent creme hair color (2 oz)
• Tone family: Neutral (balanced, not overly warm or cool)
• Category: High-lift blonde

Key features

• High-lift technology → designed to lighten several levels in one step
• ME+ dye technology → helps reduce risk of new dye allergies while maintaining performance
• Metal Purifier technology → helps protect hair from damage caused by metal buildup
• True-to-tone, even color from root to tip
• Up to 100% gray coverage when properly formulated

How pros use 12/0

This is a lift-focused shade, not just a tone:

• Used for major blonding without bleach
• Ideal for lifting level 5–7 hair into blonde range
• Creates a natural, clean blonde base (no strong ash or gold bias)
• Often followed with a toner for refinement

Formulation basics

• Mixing ratio: 1:2 with Welloxon developer (typical for Special Blondes)
• Recommended developer:
  • 30 Vol → controlled lift
  • 40 Vol → maximum lift
• Lift: Up to ~4–5 levels depending on starting level and hair type

Pro insight

12/0 is your “clean lift” blonde:

• Gives maximum brightness without strong tonal push
• Leaves a natural blonde canvas for toning (ash, beige, violet, etc.)
• Will expose underlying warmth—toning is usually required after

Compared to:

• 10/0 → softer, less lift, more natural coverage
• 12/1 / 12/81 → added ash or pearl to control warmth
• 12/0 → pure lift + neutral base