RUSK Deepshine 5.2PV Rich Plum 3.4 oz

Deep, sultry, and full of dimension—5.2PV Rich Plum is a cool-toned plum violet that delivers a rich, wine-inspired finish with violet undertones. Think dark berry meets plum wine—moody, saturated, and ultra-glossy without leaning too red.

Set at a level 5 (light brown) base, this shade is ideal for clients who want deep, noticeable color with a cooler violet edge. It’s more muted and sophisticated than brighter red-violets, making it perfect for fall tones or elevated, dimensional brunettes.

Formulated with RUSK’s Micro Pure Pigment Technology, this permanent color drives pigment deep into the hair shaft for long-lasting, fade-resistant results and intense shine. It also features conditioning benefits that help maintain hair strength and softness during the coloring process.

Color vibe:

• Deep plum-violet fusion with cool undertones
• Rich, dimensional berry/wine tone
• Dark, glossy, and sophisticated

Why pros love it:

• Delivers rich, saturated pigment with high shine
• Provides long-lasting, fade-resistant color
• Helps leave hair soft, smooth, and conditioned
• Offers consistent, salon-quality results across applications.

Perfect for clients wanting a deep violet tone with a luxe, modern finish—bold, polished, and effortlessly wearable.