Milk_Shake 9 Minute Permanent Color - 12.11/12AA Intense Ash

Maximum lift, maximum cool. The Milk_Shake 9 Minute Permanent Color in 12.11/12AA Intense Ash delivers powerful lightening with intense ash toning—all in just 9 minutes.

Designed for high-lift performance, this double ash (AA) shade helps neutralize strong yellow and orange undertones while lifting to ultra-light blonde levels. Perfect for achieving clean, cool blondes, this formula also provides even results with added conditioning benefits for soft, shiny, and healthy-looking hair.

Why You’ll Love It:

• Develops in just 9 minutes for faster lightening services
• 12.11/12AA Double Ash tone for maximum neutralization
• High-lift formula for achieving ultra-light blonde results
• Helps counteract strong yellow and orange tones
• Leaves hair soft, smooth, and shiny

Best For:

• High-lift blonding services
• Neutralizing stubborn warmth and brassiness
• Creating cool, icy blonde results

How to Use:
Mix with the appropriate developer as directed for high-lift color. Apply to hair and process for 9 minutes. Rinse thoroughly and follow with conditioner.