Milk_Shake 9 Minute Permanent Color - 10.1/10A Ash Platinum Lightest Blonde

Ultra-light, ultra-cool, ultra-fast.The Milk_Shake 9 Minute Permanent Color in 10.1/10A Ash Platinum Lightest Blonde delivers a clean, icy blonde with powerful toning—developing in just 9 minutes.

This ash-based platinum shade is идеально suited for neutralizing yellow and warm undertones, leaving behind a bright, cool-toned blonde with a refined finish. The fast-acting formula provides even coverage while conditioning the hair for a soft, smooth, and high-shine result.

Why You’ll Love It:

• Develops in just 9 minutes for fast, efficient services
• 10.1/10A Ash tone helps neutralize yellow and brassiness
• Creates a bright, cool platinum blonde finish
• Even, long-lasting color results
• Leaves hair soft, smooth, and shiny

Best For:

• Toning pre-lightened or blonde hair
• Neutralizing warm or yellow tones
• Clients wanting a cool, icy platinum blonde

How to Use:
Mix with the appropriate developer as directed. Apply to pre-lightened or light blonde hair and process for 9 minutes. Rinse thoroughly and follow with conditioner.