Revitalize your hair to a brighter, cooler blonde. FAB.ME blonde fortifying purple shampoo features purple micro pigments that work to neutralize yellow and brassy undertones and maintain cool tones. More than a toning shampoo, this formula is packed with hydrating & plumping ingredients that gently cleanse while nourishing strands, for hair that’s brighter, stronger, and shinier from the inside out. Perfect for blonde, white & grey hair tones, whether natural or enhanced.

• Gently cleanses the hair while visibly neutralizing yellow or brassy tones.
• Nourishing ingredients work to strengthen the hair & reduce breakage.
• Made with vegan Hyaluronic Acid to lock in moisture, plump the hair, and reduce frizz.

Directions:

Get the hair all wet! Then, apply a quarter-sized amount of shampoo into the palms of your hands. Spread evenly. Blot shampoo throughout we hair and then message gently from scalp to ends. Leave on for 1-2 minutes, then rinse thoroughly. PRO TIP: Use weekly or every second week, when yellow hues become visible, to maintain brightness and enhance strength.

Why I'm Special:Neutralizes Yellow Towns

• Strengthen
• Hyaluronic Acid
• Hydrate & Plump